The Details

Region Mendocino County

Grapes Barbera, Sangiovese, Zinfandel, Sauvignon Blanc

Volume 6.3 oz (187 ml)

Vintage 2020

Alcohol 13.5%

Serving Size 5 fl oz (148ml). Servings per container 1.25





Total sugar







A crisp, easy-drinking Rosé with notes of strawberry, rose petal, and rhubarb. Expertly made in small batches from sustainably farmed grapes with no sugar and minimal intervention—the real way.

Wine you can feel good about

Nothing artificial

Many wines have added flavorings and colorants, but not us. Not ever.

Fresh every time

Our generous single serve bottles ensure the freshest experience possible.

No added sugar

No reason to artificially sweeten California’s best grapes.

Sustainably farmed

We’re helping to ensure the future of harvest year after year.

Fresh every time


The Rosé is dry, not sugary, with that crisp freshness to cool down a hot day or lighten up the mood. Enjoy chilled, sans shoes for best results.


Rose Petal


Great grapes or go home

The first, and most crucial, step in making a great wine is selecting great grapes. This vintage consists of grape varieties that are classic to Italy, but best suited to grow in the Golden State.


Red fruit and freshness


Berry fruits and spice

Sauvignon Blanc

Citrus and herbaceous notes

Reviews, as Usual

Customer Reviews

Based on 2268 reviews
Good but not Sparking.

The Rose is fine but I have to tell you the best is the Sparkling Rose and I am so sad that it is no longer a product that you will offer. Please reconsider. Thanks.

Amapola Polanco
Ready for Rose

The Rose is sweet enough to be delicious! Not too sweet but a wonderful sweetness that is perfect for picnics in the park with your dearest friends.

Lesie Rolison
Great rose and not too sweet

Very light and drinkable! Love the individual twist off bottles.

Linda Brunicardi
Wonderful Rosé

I have ordered this delightful wine before and it did not disappoint. Floral nose, the acidity and the lovely ‘twang’ on your tongue makes this one of the best Rosé I have had in a while. Thank you Usual, so glad I took a chance and ordered!!

Carol Eley
Love this Rose!

This Rose is light, refreshing, and easy to drink. I ordered a 6 to try it and immediately ordered a case. Will be ordering again soon!

100% Mendocino County


This is a vast area that possesses extreme coastal beauty, hot and cold climates, old and new vines, and a growing reputation for world-class wines. Winds from the ocean sweep through the mountains into the central valleys, bringing cool nights that give the wines great color, acid, and freshness.

The cooler temperatures in the Redwood Valley allow for a slower ripening of the fruit, bringing fresher and brighter flavors to the Rosé.

Going deeper

Soil is quite literally the foundational element to everything we do. Healthy soil makes for thriving vines, but it can also add nuances to taste.


A 3 tier layer of sandy loam that changes colors as you dig progressing from gray to yellow to olive green. Makes for powerful, voluptuous wines.


Deep red clay soils formed from weathered alluvium and sedimentary rock. Full of organic material that helps growing grapes thrive.