Wine today

There’s no reinventing, rethinking, re-etcetera-ing a perfect glass of wine. The premise is nothing new: source the tastiest grapes, treat them right, and let them shine. Then, of course, pour it in a glass. It’s not easy nor cheap, which is why so many wines today use added sugars and chemicals, and come in boxes and bags - pretty unusual.

Usualize real wine

Excellent wine should be enjoyed more often, and to the last drop. Usual takes the same artful approach to making real wine, but delivers it in generous single-serve glasses. No additives, no sweeteners, and no stale, re-corked bottles. Yes to sustainable farms, the best grapes in California, and a fresh glass every time.


Our promise to you is that we do not use any additives in the winemaking process. Just grapes, water, and sunshine. Usual wine means no...

  • added sugars

  • added chemicals

  • pesticides

  • corkscrews

  • stale wine