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Wines you can feel good about enjoying
Nothing Artificial
Many wines have added flavorings and colorants, but not us. Not ever.
Single serve bottles
As fresh as can be. Say goodbye to stale wines.
No added sugars
Finally, full bodied diet friendly wines with no sugars.
Sustainably farmed
We’re helping to ensure the future of California’s best grapes.
Starter Pack
Try our best sellers in a starter pack of Red, Rosé, and Brut. Includes free shipping ($10 value) and a $20 credit towards your next purchase (sent 5 days after purchase).
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Wine that fits your lifestyle
Minimal intervention
Our real wines have nothing artificial added, so you know exactly what you're drinking.
Respect your diet
With no added sugars, you can still enjoy premium wines without the guilt
Shop Real Wines
Meet our wines
Vibrant expressions of California grown grapes bursting with energy and balance. A simple and delicious way to elevate daily experiences.
People are buzzing about Usual
AWARDS
Our Rosé 2020 from Mendocino and Central Coast awarded Gold.
CUSTOMER REVIEWS
Over 5000 5 star customer reviews.
Have fine wine and drink it too. A large glass of real
wine, by the bottle.
Starter Pack
The best way to experience Usual for the first time. Get 6 bottles containing Red, Brut & Rose along with Free Shipping (a $10 value) and a $20 credit towards your next order. At 6.3 oz, each bottle gives you a fresh, full glass (and candidly, a bit more).
Introducing Pinot Gris
New for the season, meet Usual's first white wine, a Limited Edition Pinot Gris. Fresh out of the barrel - this is our take on the quintessential refreshing Pinot Gris. A crisp, clean and satisfying white with all the nuance of ripened fruit and none of the sugar.
Drink real wine
Our wines are made the natural way: in small, sustainably farmed batches with nothing added to artificially preserve or augment the taste. There’s no need. Our grapes are carefully sourced for taste, so once they hit the barrels, we let them do their thing with minimal intervention. It’s not the only way to make wine, but it’s the Usual way.
Thanks, sunshine
We curate sustainably farmed grape varieties from different regions to show off all the delicious nuances California’s microclimates have to offer - warm and coastal for the Rosé, and cool, misty mountains for the Red. The premise is nothing new: source the tastiest grapes, treat them right, and let them shine.
Size does matter
Wine great enough to drink every day needs a perfect by-the-glass bottle. At 6.3 oz, each bottle gives you a fresh, full glass (and candidly, a bit more). The wine itself is seasonably made in small batches, not in vats mixed with sugar and chemicals. You know what they say about good things...