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Have fine wine and drink it too. A large glass of real wine, by the bottle.
Float on, as Usual
Receive a FREE pool float with orders of $80. Made in collaboration with Cépé, a French visual artist, known to deconstruct spaces, bodies, and faces to imagine a world that is distorted and innocent. While supplies last.
Infinite possibilities
Enjoy a mixed pack of the wines that started it all - Red, Rosé, and Brut. Expertly made in small batches from sustainably farmed grapes with no sugar and minimal intervention - the real way. Perfect for sampling, sharing, or pairing with every mood and meal.
Summer spritzer
Introducing our take on the modern wine spritzer, in a can. Made with clean, simple ingredients - just ripe red raspberries and crisp rosé, nothing else. It’s fruity, but not sweet and low in alcohol.
Drink real wine
Our wines are made the natural way: in small, sustainably farmed batches with nothing added to artificially preserve or augment the taste. There’s no need. Our grapes are carefully sourced for taste, so once they hit the barrels, we let them do their thing with minimal intervention. It’s not the only way to make wine, but it’s the Usual way.
Thanks, sunshine
We curate sustainably farmed grape varieties from different regions to show off all the delicious nuances California’s microclimates have to offer - warm and coastal for the Rosé, and cool, misty mountains for the Red. The premise is nothing new: source the tastiest grapes, treat them right, and let them shine.
Size does matter
Wine great enough to drink every day needs a perfect by-the-glass bottle. At 6.3 oz, each bottle gives you a fresh, full glass (and candidly, a bit more). The wine itself is seasonably made in small batches, not in vats mixed with sugar and chemicals. You know what they say about good things...
"Usual modernizes the way we drink."
“If I were to turn into an alcoholic
beverage, it would probably
be this one”
“Must-try wine”
