Santa Barbara, CA

A crisp, easy-drinking rosé devised for beach days with notes of strawberry, rose petal, and rhubarb. Masterfully crafted in small batches from sustainably farmed grapes with no additives and minimal intervention—the real way.

The Grapes

Syrah, Sangiovese, Malbec






6.3 oz (187 ml)

Rosé Rosé

Tastes like summer


Usual Rosé is succulent, not sugary, with that vegetal freshness your taste buds crave on a hot day. Enjoy chilled, sans shoes for best results.


Rose Petal


100% Santa Barbara


A picturesque coastal region framed by mountains, creating a cool, foggy breeze to offset the warm California sunshine, resulting in longer cultivation periods. Santa Barbara grapes typically have more time on the vine to develop their special character and flavor.

Santa Ynez Valley
Runs east to west with cool temperatures on the coast that gradually warm as you come inland.

Los Olivos District
A broad alluvial terrace, unique for the uniformity of its geology and soils.

Happy Canyon
Its inland position means a significantly warmer climate, ideal for later ripening varietals like our Malbec.

No additives


Our wines are made the natural way, in small, sustainably farmed batches with no additives. Our grapes are artfully honed from the finest vineyards, so once they hit the barrels, we let them do their thing with minimal intervention. It’s not the only way to make wine, but it’s the best.

No added sugar

You’re here to drink wine, not grape soda. No reason to artificially sweeten the best grapes Santa Barbara has to offer.

No added sulfites

With added sulfites, at best the flavor is dulled, at worst you feel it the next day—they’re what many blame for wine-induced headaches and hangovers.


All about the grapes

The first step in making a great wine is selecting which grapes to use. Our rosé consists of grape varieties that are classic to the Provençe style, but best suited to grow in the Golden State.


Rhône varietal that’s famous in CA as a fashionable alternative to Cabernet Sauvignon, offering more nuance and grace.


The main grape in Chianti and the perfect red fruit component for crisp rosé.


Deep color, swathes of fruit, and that Malbec spiciness that we can’t get enough of.


Talking dirty


Soil is (literally) the foundational element that separates mediocre wines from the greats. When it comes to deciding where to source our grapes, we start with the dirt.


A warm, soft, crumbly mix of sand, silt, and clay, loam is incredibly nutritious. When blended with other soils in the right amounts, it makes for powerful, voluptuous wines.


A gravely blend of soils that’s deposited over many years by running water and typically contains a lot of organic material left behind from the now-gone bodies of water.



Customer Reviews

Based on 472 reviews
Super dry and delicious

Not sweet, yet fruity. Beautiful bottles. Will drink again.

A+ Wine from Instagram

I finally caved after seeing this wine all over Instagram. I was originally intrigued because I live alone and often feel bad opening a whole bottle of wine, because I know it's inevitably going to go to waste, and I also care a lot about the quality of the wine I drink. This was such a nice experience. The wine is delicious - I ordered a 6 pack of the red and rosé mixed box, and was impressed with both wines. The rosé is made from Santa Barbara grapes and is the perfect Provence-style dry rosé. It's delightful and easy to drink. Not sweet at all. The red blend is amazing. It's oaked but not too oaky, fragrant, and full to medium bodied. I would say it is the perfect balance between Cab Sauv and Zin. Truly sensational on the nose and the finish is the perfect amount of smooth. Will definitely be re-ordering. I honestly can't believe that this is the first product of it's kind. No more sacrificing 3/4 bottles of good wine because I want a single glass of wine after work. Also, the bottles make cute vases and makeup storage vessels once washed out. I am 100% on board, you have won me over, Usual Wines!


The wine was wonderful my husband and I loved the wine and yes we will re order


I love your Rose and it’s great I can drink it without having to open a whole bottle especially since my husband doesn’t drink Rose and I love it.

6-case of Rose

Quick + easy to place my order and couldn't believed how quickly it arrived! My bridesmaids were happy when they opened their bridesmaid proposal boxes!