Santa Barbara, CA

A crisp, easy-drinking Rosé with notes of strawberry, rose petal, and rhubarb. Expertly made in small batches from sustainably farmed grapes with no additives and minimal intervention—the real way.

The Grapes

Syrah, Sangiovese, Malbec






6.3 oz (187 ml)

A glass of summer


The Rosé is dry, not sugary, with that crisp freshness to cool down a hot day or lighten up the mood. Enjoy chilled, sans shoes for best results.


Rose Petal


100% Santa Barbara


A picturesque coastal region framed by mountains. Cool, foggy breezes offset the warm California sunshine, resulting in longer cultivation periods, i.e. more time on the vine for the grapes to develop their special character and flavor.

Santa Ynez Valley
Cool breezes from the coast warm as they come inland to the valley.

Los Olivos District
Unique for the uniformity of its soil—and it feels like the Mediterranean.

Happy Canyon
Inland and very warm. Perfect for growing the thick-skinned Malbec grape.

No additives


Our wines are made the natural way: in small, sustainably farmed batches with nothing added to artificially preserve, or augment the taste. There’s no need. Our grapes are carefully sourced for taste, so once they hit the barrels, we let them do their thing with minimal intervention. It’s not the only way to make wine, but it’s the Usual way.

No added sugar

You’re here to drink wine, not grape soda. No reason to artificially sweeten the best grapes that California has to offer.

No added sulfites

Although common to add extra sulfites to ensure “freshness,” we don’t. Period. This means less chemicals, less hangovers, and more fun.


Great grapes or go home

The first, and most crucial, step in making a great wine is selecting great grapes. Our Rosé consists of grape varieties that are classic to Provence, but best suited to grow in the Golden State.


Full-bodied with a velvety elegance.


Round with red fruit flavors.


Deep in color, fruity, and perfectly spiced.


Going deeper

Soil is quite literally the foundational element to everything we do. Healthy soil makes for thriving vines, but it can also add nuances to taste.


A warm, soft, crumbly mix of sand, silt, and clay, loam is incredibly nutritious. Makes for powerful, voluptuous wines.


A gravely blend of soils deposited over many years by running water. Full of organic material that helps growing grapes thrive.



Customer Reviews

Based on 965 reviews
Yummy Rosé

This was my first order from Usual wines and I was pleasantly surprised on how yummy their Rosé was. It was perfectly sweet and crisp tasting and the best part... it was the perfect amount without having to open a regular size bottle of wine. I can’t wait to order again!

Tastes great

I got this wine due to lack of sulfites and sugar. I split one bottle with my husband and had another bottle by myself. Basically the equivalent of about 2 or 2 1/2 glasses of wine. I did feel a bit crummy the next day. That was the reason I wanted to try these wines was for the after affects. I didn't notice anything different with these wines vs other rose wines. I gave 4 stars for taste mostly. Tastes great and not sweet at all, which I like. Not sure I would buy again.

I like it

Perfect size - great packaging and I like the taste. A little pricey but worth it in terms of the way I feel. Helping me achieve some new health goals so I can cut my sugar intake but still have a glass of wine.

Wonderful but pricey.

I really love it but don't like paying retail/restaurant price for one glass of wine.


The red is better