The Details

Region Mendocino County, CA

Grapes Malbec, Merlot, Cabernet Sauvignon, Petite Sirah

Volume 6.3 oz (187 ml)

Vintage 2019

Alcohol 14.0%

Serving Size 5 fl oz (148ml). Servings per container 1.26





Total sugar







A bright and fruity red blend with notes of muddled raspberry, black cherry, and fennel. Expertly made in small batches from sustainably farmed grapes with no sugar, no additives and minimal intervention—the real way.

Fruit and finesse


This vintage is bright and fruity, bursting with flavors of black cherry and muddled raspberry. Aged lightly in oak, the fruit character shines through with just a touch of fennel on the finish. 

Muddled Raspberry

Black Cherry


100% Mendocino County


There are a variety of winds that sweep through the mountains into the central valleys. Those winds bring cool nights that give us great color, acid, and freshness.

Redwood Valley
The cooler temperatures in the valley allow for a slower ripening of the fruit, bringing fresher and brighter flavors.

0 grams of sugar, real wine


Our wines are made the natural way: in small, sustainably farmed batches with nothing added to artificially preserve, or augment the taste. There’s no need. Our grapes are carefully sourced for taste, so once they hit the barrels, we let them do their thing with minimal intervention. It’s not the only way to make wine, but it’s the Usual way.

No added sugar

You’re here to drink wine, not grape soda. No reason to artificially sweeten the best grapes that California has to offer.

No additives

Although common to add extra chemicals to ensure “freshness,” we don’t. Period. This means less additives, less hangovers, and more fun.

Great grapes or go home

The first, and most crucial, step in making great wine is selecting great grapes. The red blend combines some of the best grapes Mendocino has to offer.

Heritage Grapes

Cabernet Sauvignon and Petite Sirah for structure and body.

Fun and Fresh

Malbec and Merlot for fresh, fruity flavors and softness.

Going deeper


Soil is quite literally the foundational element to everything we do. Healthy soil makes for thriving vines, but it can also add nuances to taste.


Retains moisture and minerals, a savior in dry times. Creates wines similar to the soil itself—thick, round, and generous.


A warm, soft, crumbly mix of sand, silt, and clay, loam is incredibly nutritious. Makes for powerful, voluptuous wines.


A gravely blend of soils deposited over many years by running water. Full of organic material that helps growing grapes thrive.

What people are saying

Customer Reviews

Based on 1345 reviews
Tara Moore
Red Wine

Great tasting wine.

Excellent as Usual!

I was one of the original fans of Usual wines! I started with the rose. Love the brut! Can’t wait for my Pinot to arrive!

Nancy W
A great vintage

We enjoy the 2013 immensely. Perhaps a bit of sugar was being used then. We also liked the 2015 quite a bit. But we were very pleasantly surprised by the 2019 and have already ordered a second case.

Deborah James
Good taste

I would try other flavors. What I have is rose is good.

Michele Dinan
Usual red blend

My go-to wine.