Red

Sonoma County, CA

A bright, satisfying sip of bing cherries, dark chocolate, and fresh violets. Our red blend is expertly made in small batches from sustainably farmed grapes with no additives and minimal intervention—the real way.

The Grapes

Zinfandel, Cabernet Sauvignon

Vintage

2015

Alcohol

13.0%

Volume

6.3 oz (187 ml)

Fruit, age, and oak

 

What you feel on your tongue starts in the soil; clay and loam make for a soft, creamy sip and a slightly sweet finish. Fans describe it as a perfect balance of fruit, age, and oak.

Bing Cherry

Dark Chocolate

Violets

100% Sonoma

 

Sitting between the Pacific Ocean and Napa Valley, Sonoma County's diverse geography and dreamy weather make the area an ideal choice to source grapes for our Red.

Dry Creek Valley
A sweet spot for Zinfandel located between the Russian River in the south and mountains in the north.

Valley Of The Moon
A local name for the Sonoma Valley, home to some of the oldest wineries and vines in California.

No additives

 

Our wines are made the natural way: in small, sustainably farmed batches with nothing added to artificially preserve, or augment the taste. There’s no need. Our grapes are carefully sourced for taste, so once they hit the barrels, we let them do their thing with minimal intervention. It’s not the only way to make wine, but it’s the Usual way.

No added sugar

You’re here to drink wine, not grape soda. No reason to artificially sweeten the best grapes that California has to offer.

No added sulfites

Although common to add extra sulfites to ensure “freshness,” we don’t. Period. This means less chemicals, less hangovers, and more fun.

 

Great grapes or go home

The first, and most crucial, step in making a great wine is selecting great grapes. Our Red is a blend of two of Sonoma's most renowned and beloved grapes: Zinfandel and Cabernet Sauvignon.

Zinfandel

Powerfully fruity and bold without being bitter.

Cabernet Sauvignon

Concentrated and rich with just enough grip.

 

Going deeper

 

Soil is quite literally the foundational element to everything we do. Healthy soil makes for thriving vines, but it can also add nuances to taste.

Clay

Retains moisture and minerals, a savior in dry times. Creates wines similar to the soil itself—thick, round, and generous.

Loam

A warm, soft, crumbly mix of sand, silt, and clay, loam is incredibly nutritious. Makes for powerful, voluptuous wines.

Alluvial

A gravely blend of soils deposited over many years by running water. Full of organic material that helps growing grapes thrive.

 
 

Reviews

Customer Reviews

Based on 611 reviews
84%
(514)
8%
(50)
3%
(21)
1%
(9)
3%
(17)
S
S.C.
Usual Red Wine

Really love the Usual Red wines! They are Delicious! I really look forward to my evening glass of wine. I love that it is sustainably sourced with no extra sugar or sulfites. I like that it comes in a single serving glass bottle and I feel great the next day! Thank you for your wines!

S
S.T.
Easy drinking

I enjoyed the red - a little less full-bodied than my usual but really good! Love the concept and no sugar!

L
L.J.
Usual red review

Smooth, pleasant taste for a wine with no sugar and additives. “Goes down easy!”

N
N.G.
Love the red!

I rarely drank red wine until I found Usual’s red. My favorite wines are cava and brut, dying for the brut to return!

C
C.K.
Nice Wine

Right up my alley dry full body and not crazy berry forward! First organic that doesn’t taste earthy to me. I would give it a five but felt the finish was a little rough thus the four. A good little wine find!