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Fruit and Finesse


The red is light and chillable, bursting with dark cherry scents and fresh berry flavors. Aged lightly in oak, the fruit character truly shines through with just a touch of cocoa on the finish.


Dark Cherry


100% Sonoma


Sitting between the Pacific Ocean and Napa Valley, Sonoma County's diverse geography and dreamy weather make the area an ideal choice to source grapes for our Red.

Russian River
A sweet spot for Zinfandel located between the Russian River in the south and mountains in the north.

Valley Of The Moon
A local name for the Sonoma Valley, home to some of the oldest wineries and vines in California.

No additives


Our wines are made the natural way: in small, sustainably farmed batches with nothing added to artificially preserve, or augment the taste. There’s no need. Our grapes are carefully sourced for taste, so once they hit the barrels, we let them do their thing with minimal intervention. It’s not the only way to make wine, but it’s the Usual way.

No added sugar

You’re here to drink wine, not grape soda. No reason to artificially sweeten the best grapes that California has to offer.

No added sulfites

Although common to add extra sulfites to ensure “freshness,” we don’t. Period. This means less chemicals, less hangovers, and more fun.


Great grapes or go home

The first, and most crucial, step in making a great wine is selecting great grapes. The red combines Sonoma's most renowned grapes with some unexpected varietals for freshness and fun.

Heritage Grapes

Syrah and Zinfandel for big, powerful fruit and structure.

Fun and Fresh

Sangiovese and Pinot Noir for fresh, bright notes and warm spice.


Going deeper


Soil is quite literally the foundational element to everything we do. Healthy soil makes for thriving vines, but it can also add nuances to taste.


Retains moisture and minerals, a savior in dry times. Creates wines similar to the soil itself—thick, round, and generous.


A warm, soft, crumbly mix of sand, silt, and clay, loam is incredibly nutritious. Makes for powerful, voluptuous wines.


A gravely blend of soils deposited over many years by running water. Full of organic material that helps growing grapes thrive.



Customer Reviews

Based on 856 reviews


Usual red

Really enjoy the wine and love the bottles it comes in.

Good everyday red

I love this wine. It makes me feel fine the next day and is a perfect table wine. Nothing extraordinarily special, but all around good and drinkable. My friends all love it too.


Wonderful red wine!

Love it!

Love the wine and so nice to have individual pours.