The Details

Region Mendocino County, CA

Grapes Cabernet Sauvignon, Merlot, Syrah, Petit Verdot

Volume 6.3 oz (187 ml)

Vintage 2020

Alcohol 14.0%

Serving Size 5 fl oz (148ml). Servings per container 1.26





Total sugar







A bright and fruity red blend with notes of muddled raspberry, black cherry, and fennel. Expertly made in small batches from sustainably farmed grapes with no sugar and minimal intervention—the real way.

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Wine you can feel good about

Nothing artificial

Many wines have added flavorings and colorants, but not us. Not ever.

Fresh every time

Our generous single serve bottles ensure the freshest experience possible.

No added sugar

No reason to artificially sweeten California’s best grapes.

Sustainably farmed

We’re helping to ensure the future of harvest year after year.

Fruit and finesse


The Red is bright and fruity, bursting with flavors of black cherry and muddled raspberry. Aged lightly in oak, the fruit character shines through with just a touch of fennel on the finish. 

Muddled Raspberry

Black Cherry


Great grapes or go home

The first, and most crucial, step in making great wine is selecting great grapes. The Red combines some of the best grapes Mendocino County has to offer.

Heritage Grapes

Cabernet Sauvignon and Petite Verdot for structure and body.

Fun and Fresh

Syrah and Merlot for fresh, fruity flavors and softness.

100% Mendocino County

This is a vast area that possesses extreme coastal beauty, hot and cold climates, old and new vines, and a growing reputation for world-class wines. Winds from the ocean sweep through the mountains into the central valleys, bringing cool nights that give the wines great color, acid, and freshness.

The cooler temperatures in the Redwood Valley allow for a slower ripening of the fruit, bringing fresher and brighter flavors to the Red.

Going deeper


Soil is quite literally the foundational element to everything we do. Healthy soil makes for thriving vines, but it can also add nuances to taste.


Retains moisture and minerals, a savior in dry times. Creates wines similar to the soil itself—thick, round, and generous.


A warm, soft, crumbly mix of sand, silt, and clay, loam is incredibly nutritious. Makes for powerful, voluptuous wines.


A gravely blend of soils deposited over many years by running water. Full of organic material that helps growing grapes thrive.

Reviews, as Usual

Customer Reviews

Based on 1605 reviews
Brian Novick
Usual Red is Great

I have been a fan for several years. The red is medium bodied, with flavors of chocolate and cherry. The single serve concept is terrific.

Mary H
Took too long and came broken. No response from usual.

Horrible customer service. Wine is great. Took almost a month and three inquiries to get my order. When it came, part of my order was broken. Usual didn’t respond to my email reporting the broken wine. So disappointed.

Ffiona Rees
Terrible Customer Service

I’m so conflicted - I love the wine and individual servings, but the customer service was beyond horrific. It took nearly 2 weeks to mail my order, I emailed multiple times and received little to no response.

Janet Cotten


Always a delight

My husband and I absolutely love our Usual. Not only is the taste smooth, but the one glass bottles make it perfect for any evening