Fresh every time
The Rosé is dry, not sugary, with that crisp freshness to cool down a hot day or lighten up the mood. Enjoy chilled, sans shoes for best results. Tastes like
100% Central Coast
A picturesque coastal region framed by mountains. Cool, foggy breezes offset the warm California sunshine, resulting in longer cultivation periods, i.e. more time on the vine for the grapes to develop their special character and flavor.
From East to West
Cool breezes from the coast warm as they come inland to the valley.
A collage of microclimates and soil types – and it feels like the Mediterranean.
0 grams of sugar, real wine
Our wines are made the natural way: in small, sustainably farmed batches with nothing added to artificially preserve, or augment the taste. There’s no need. Our grapes are carefully sourced for taste, so once they hit the barrels, we let them do their thing with minimal intervention. It’s not the only way to make wine, but it’s the Usual way.
No added sugar
You’re here to drink wine, not grape soda. No reason to artificially sweeten the best grapes that California has to offer.
Although common to add extra chemicals to ensure “freshness,” we don’t. Period. This means less additives, less hangovers, and more fun.
Great grapes or go home
The first, and most crucial, step in making a great wine is selecting great grapes. Our Rosé consists of grape varieties that are classic to France, but best suited to grow in the Golden State.
Berry fruits and spice
Red fruit and freshness
Citrus and herbaceous notes
Soil is quite literally the foundational element to everything we do. Healthy soil makes for thriving vines, but it can also add nuances to taste.
A warm, soft, crumbly mix of sand, silt, and clay, loam is incredibly nutritious. Makes for powerful, voluptuous wines.
A gravely blend of soils deposited over many years by running water. Full of organic material that helps growing grapes thrive.
Word on the street
I’ve tried several usual products now and they’ve all always been amazing, the bottles are the perfect size and the taste is great! Usual has my favorite drinks by far!
Yummy! Perfect serving size.
Love this usual wine! I am such a fan. No sugar/great taste. I am Paleo so these wines are perfect for me.
Love this wine and the serving size is perfect! No worry about having to finish a full size bottle faster than I'd want to.
By far the best Rose ever. Crisp and dry.