The Details

Region Central Coast

Grapes Grenache, Grenache Blanc, Vermentino, Cinsault, Viognier

Volume 6.3 oz (187 ml)

Vintage 2020

Alcohol 13.5%

Serving Size 5 fl oz (148ml). Servings per container 1.26





Total sugar




Rosé wine


A crisp, easy-drinking Rosé with notes of strawberry, rose petal, and rhubarb. Expertly made in small batches from sustainably farmed grapes with no additives and minimal intervention—the real way.

Fresh every time


The Rosé is dry, not sugary, with that crisp freshness to cool down a hot day or lighten up the mood. Enjoy chilled, sans shoes for best results. Tastes like


Rose Petal


100% Central Coast


A picturesque coastal region framed by mountains. Cool, foggy breezes offset the warm California sunshine, resulting in longer cultivation periods, i.e. more time on the vine for the grapes to develop their special character and flavor.

From East to West
Cool breezes from the coast warm as they come inland to the valley.

Unique Geography
A collage of microclimates and soil types – and it feels like the Mediterranean.

0 grams of sugar, real wine


Our wines are made the natural way: in small, sustainably farmed batches with nothing added to artificially preserve, or augment the taste. There’s no need. Our grapes are carefully sourced for taste, so once they hit the barrels, we let them do their thing with minimal intervention. It’s not the only way to make wine, but it’s the Usual way.

No added sugar

You’re here to drink wine, not grape soda. No reason to artificially sweeten the best grapes that California has to offer.

No additives

Although common to add extra chemicals to ensure “freshness,” we don’t. Period. This means less additives, less hangovers, and more fun.

Great grapes or go home

The first, and most crucial, step in making a great wine is selecting great grapes. Our Rosé consists of grape varieties that are classic to France, but best suited to grow in the Golden State.


Berry fruits and spice


Red fruit and freshness

Grenache Blanc

Citrus and herbaceous notes

Going deeper

Soil is quite literally the foundational element to everything we do. Healthy soil makes for thriving vines, but it can also add nuances to taste.


A warm, soft, crumbly mix of sand, silt, and clay, loam is incredibly nutritious. Makes for powerful, voluptuous wines.


A gravely blend of soils deposited over many years by running water. Full of organic material that helps growing grapes thrive.

Word on the street

Customer Reviews

Based on 2114 reviews
Ten out of ten

I’ve tried several usual products now and they’ve all always been amazing, the bottles are the perfect size and the taste is great! Usual has my favorite drinks by far!

Sharon Ward
My Favorite Rose

Yummy! Perfect serving size.

Love these wines!

Love this usual wine! I am such a fan. No sugar/great taste. I am Paleo so these wines are perfect for me.

Janet Bresch
Perfect Rose

Love this wine and the serving size is perfect! No worry about having to finish a full size bottle faster than I'd want to.

Jennifer mcdonald
Best rose

By far the best Rose ever. Crisp and dry.