The best deal of the year

22% off all wines

The best deal of the year 
22% off all wines

Have fine wine and drink it too. A large glass of real wine, by the bottle.

Black Friday Exclusive


This week only, sign up for a Year of Usual and save over $400. Our best deal yet and it’s only available for a limited time.

Make us your Usual with 144 glasses of wine - 12 glasses every month for 12 months. This is your wine stash for the year. Pick Brut, Red, Rosé or Mixed for your first shipment. You can stick with the same wine or change it up every month, depending on your mood or the season.

Mixed Pack

A mixed pack of the wines that started it all - Red, Rosé, and Brut. Expertly made in small batches from sustainably farmed grapes with no sugar, no additives and minimal intervention — the real way. At 6.3 oz, each bottle gives you a fresh, full glass (and candidly, a bit more).

Meet the Spritz

This is a wine spritzer in a can, made with clean, simple ingredients - just real wine, real fruit, and nothing else. Fruity, but not sweet and low in alcohol. For those moments when you want something light and refreshing, try a mixed pack of our top spritz flavors, Guava and Raspberry.

Drink real wine

Our wines are made in small, sustainably farmed batches with no additives. The grapes are curated from the healthiest, tastiest crops each season, so once they hit the barrels, we let them do their thing with minimal intervention - no added sugars, no added chemicals - the natural way.

Stock up on real wine, by the glass.

Thanks, sunshine

We curate sustainably farmed grape varieties from different regions to show off all the delicious nuances California’s microclimates have to offer - warm and coastal for the Rosé, and cool, misty mountains for the Red. The premise is nothing new: source the tastiest grapes, treat them right, and let them shine.

Size does matter

Wine great enough to drink every day needs a perfect by-the-glass bottle. At 6.3 oz, each bottle gives you a fresh, full glass (and candidly, a bit more). The wine itself is seasonably made in small batches, not in vats mixed with sugar and chemicals. You know what they say about good things...

"Usual modernizes the way we drink." Hyperbae
“If I were to turn into an alcoholic
beverage, it would probably
be this one”
Hello Giggles
“Must-try wine” Refinery29