Holiday Pack

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Currently sold out, coming back soon! Try the Red + Rosé now.

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What you get

Choose 12 or 24 bottles of sustainably farmed, minimally intervened, small-lot wine. Split equally between Brut, Red, and Rosé, so you don’t have to choose.


A dry and effervescent sparkling wine with notes of lemon, elderflower, and bergamot.

• 100% North Coast AVA
• 12% ABV


A bright, satisfying sip of bing cherries, dark chocolate, and fresh violets.

• 100% Sonoma County
• 13% ABV


A crisp, easy-drinking Rosé with notes of strawberry, rose petal, and rhubarb.

• 100% Santa Barbara
• 13% ABV


Real wine, by the glass

No more wasting bottles or accidentally getting wasted. At 6.3 oz, each bottle of Usual is a large glass of wine, and candidly, a bit more. All things in moderation, including moderation. Enjoy real wine, fresh every time – by the glass, in a bottle, and by the case.

No Additives

Our wines are made the natural way: in small, sustainably farmed batches with nothing added to artificially preserve, or augment the taste. There’s no need. Our grapes are carefully sourced for taste, so once they hit the barrels, we let them do their thing with minimal intervention. It’s not the only way to make wine, but it’s the Usual way.

No added sugar

You’re here to drink wine, not grape soda. No reason to artificially sweeten the best grapes that California has to offer.

No added sulfites

With added sulfites, at best the flavor is dulled, at worst you feel it the next day—they’re what many blame for wine-induced headaches and hangovers.


Give fine wine, and drink it, too

Good wine choices make even better gift choices. With a dozen or two bottles, you can send some to a friend, keep some yourself, and bring some to a party. Cheers to self-care, making others smile, and living in the moment.

Happy holidays – wherever, whenever, and however you celebrate.


Word on the street

Based on 2862 reviews

Love this wine!!!


Perfect size and I was surprised that both the rose and red were really good! I’m a believer.

I’m enjoying and gifting this product

I’m a little puzzled, I purchased this product first in November or December and you were out of the Brut then with the promise that it would be back soon it’s now the end of February and have the same message now my question is this will you ever have that product again and if so please let me know exactly when I do love and appreciate your product the Red and Rose are good but I would like to try the other and it concerns me that your production process has a kink in it I think you would agree that I have been patient in this matter I would like to know a date or around about when that product will be available. Thank You in advance for your time and consideration‼️✅😇keepingmyhalostraight

Great wine, single serving!

High quality delicious wines in single serving format. The red is a solid California red- very drinkable. The rose is crisp without being too sweet. Great for when you only want one!

My absolute fav!!!


It was very crisp. Always nice to be able
to have a glass and not
Open an entire bottle. Still waiting for the sparkling to become available.

Delicious Rosé!

I cannot wait to place my next order or the Usual Rosé. I love the notes of strawberry, rhubarb and rose petal!

A little undecided...but good

Not the "usual" oaky, vanilla chardonnay I prefer.But still a good sipping and good with seafood and chicken (enjoyed it with both). And I love the bottles, I use for bud vases and "to go" wine, friend of mine who has a catering business makes good use of the botltles.

Perfect Valentine's Day Surprise

We enjoyed the aroma and taste of the wine. We did not miss the sugar . Enjoyable
I ordered on February 11 and received the order on February 14!


Wine is for an auction in August. Can you provide a sample case for the auction in August. Thank we are nonprofit organization name. Armfoundation


My daughter and I really love the red! This was my second order and I’m sure we’ll be ordering more.

Red and Rose Usual

I really liked the 2 wine combination. Nice flavor and just the right size. Will definitely buy it again. It also came within 5 days delivery. I want to try the brute when it comes back in stock.

First Usual Rose

I truly enjoyed the Rose wine. Previous Rose have been sweet. This was deeelicious!!!!

A glass of wine in a bottle

I like the bottles as a glass. With the extra amount of wine they hold it’s just right. I also liked the flavor of the wine

Great wine

I love a great glass of wine but also watch sugar and carbs. This is the perfect solution !


I already loved your rosé but you upgraded it with the packaging. Excellent job

Good Clean Wine!

When my sister-in-law gave me a couple bottles of the red to try, my first thought was, "what in the world is she having me drink? I’m not sure about this.” I had never heard of this wine so I wasn’t expecting much. But…I decided to try it. I was pleasantly surprised by the flavor/taste. It was smooth, not bitter…no after-bite. I then looked it up online and when I saw that it was a ‘clean’ wine…no added sugar, no sulfites. I was believer. I ordered a case so I can enjoy at home now. I love the bottles and it’s great that they’re basically an extra large glass (as they indicate)…sometimes that’s all I need; not a big bottle that will sit on my counter for a few weeks as I don’t drink a lot of wine. Can’t wait for the bubbly to be back in stock so I can try that! :)

A Dozen Rosés
Rosé for Valentine’s Day

I ordered a dozen rosé wines for Valentine’s Day and it was very well received. The wine by usual is amazing and you don’t have the guilt of drinking regular wine.


I do miss the sparkling wine, but the Rose and Red are great! I am spreading the words to friends and family! Everyone who gets introduced to this wine is raving about it! Me included!!🍷🍷


Great taste

A Dozen Rosés

You packaging has changed. It was classy. Good job

Nice glass of vino!

I love the fact that I’m drinking organic biodynamic wine and not wasting any! It’s perfect for the evening when you only want a glass!!! 🍷🙌🏼🥰

1st taste

Enjoyed my first Rose. 1st sip different but very nice.

Love the red!

Excellent wine with excellent service! I love the convenience of individual bottles!


OMG woowww okay this is amazing! It has a very unique flavor and tastes so different from other Rose that I've drunk. It may be the fact that there's no extra sugar or additives but this tastes so good and so unique! I can't quite describe the taste but it just tastes--fresher? Idk, you'll have to try it yourself. This is great! I'm also a huge fan of sweet wines so when I say that this isn't too dry or too sweet for anyone, I really mean this is a rose to suit anyone. Amazing! Going to try the red next! :)