The Details

Region Carneros

Grapes Pinot Noir

Volume 6.3 oz (187 ml)

Vintage 2021

Alcohol 13.5%

Serving Size 5 fl oz (148ml). Servings per container 1.25





Total Sugar






Reserve Pinot Noir

Sold Out

Special Limited Release

Reserve Pinot Noir is back. Our most exclusive wine, just in time for the season. Sourced from a single sustainable vineyard in Carneros, the first wine region to be defined by climate. Cool winds and daily fog provide the ideal place for elegant Pinot Noir. Gift it to someone special or keep it all for yourself.

Wine you can feel good about

Nothing artificial

Many wines have added flavorings and colorants, but not us. Not ever.

Fresh every time

Our generous single serve bottles ensure the freshest experience possible.

No added sugar

No reason to artificially sweeten California’s best grapes.

Sustainably farmed

We’re helping to ensure the future of harvest year after year.

An Elevated Pinot Noir

A classic blend of richness and elegance balancing bold berry flavors with notes of cola and lavender. Light yet textured in body, opening up with berry and floral notes over time (if you can wait!) This vintage benefited from extra time spent in the vineyards with the fruit and is more concentrated and delicious than before.


Cherry Cola


Los Carneros AVA

Situated on the Sonoma side of the Carneros AVA, the Fillmore West Vineyard covers just 1 acre of the coveted Sonoma Valley. The cool winds and daily fog along with bouts of hot sunshine peeking through provide the ideal climate for Pinot Noir to ripen. We included all of the grapes from this small acre of vines, truly capturing the microclimate of the vineyard in a bottle. This is unlike anything we’ve ever made before.

Fillmore West gets its name from the iconic music venue in nearby San Francisco. Music impresario Bill Graham sold the venue to the same family that purchased this small plot of Pinot Noir. Their ethos between both venue and vineyard is to have fun and intervene as little as possible, letting the music play and the grapes shine on their own.

Have fine wine and drink it too

Wine this good has never been served by the glass, outside of fancy restaurants. No reason to save this wine for one special occasion when you can have a bottle with many occasions. Pair with your finest meal or treat yourself on a Thursday because you can. Celebrating the everyday is the new Usual.

Reviews, as Usual

Customer Reviews

Based on 60 reviews
Daria Boley
Perfect Pinot Noir

I love this Pinot both for its taste and its size. Just the right amount to unwind with dinner and not overindulge.

N Murray

Very tasty


Reserve Pinot Noir

Lois Nelson
Lacking Flavor

The wine lacked the flavor I was hoping for. I like the convenience of the large 1 glass bottle - great to keep on hand when I don't want to open a regular bottle or for guests that get headaches from red wine in general.

Emily Humbert
Very impressed

I was very impressed with this glass of wine. It had a full-bodied flavor and might be the best Usual wine I’ve had yet! Will be buying again!