The Details

Region Fillmore West Vineyard, Carneros, CA

Grapes Pinot Noir

Volume 6.3 oz (187 ml)

Vintage 2020

Alcohol 13.5%

Serving Size 5 fl oz (148 ml)





Total Sugar






Reserve Pinot Noir

Sold Out

Introducing Usual's 2020 Reserve Pinot Noir, our most exclusive wine yet. Sourced from a single sustainable vineyard in Carneros. Cool winds and daily fog provide the ideal place for elegant Pinot Noir. Only 400 cases. 

Sold out in 48 hours. Leave your email below so you’re always first to know about new releases.

An elevated Pinot Noir

A classic blend of richness and elegance balancing bold berry flavors with notes of cola and lavender. Light yet textured in body, opening up with berry and floral notes over time (if you can wait!)


Cherry Cola


Special occasion, every occasion

Have fine wine, and drink it too. Excellent wine should be enjoyed more often, and to the last drop. Celebrate the holidays with our Reserve Pinot Noir, because it won’t last into 2022!

One single vineyard

Situated on the Sonoma side of the Carneros AVA, the Fillmore West Vineyard covers just 1 acre of the coveted Sonoma Valley. The cool winds and daily fog along with bouts of hot sunshine peeking through provide the ideal climate for Pinot Noir to ripen. We included all of the grapes from this small acre of vines, truly capturing the microclimate of the vineyard in a bottle. This Reserve is unlike anything we’ve ever made before.

0 grams of sugar, real wine

Our wines are made the natural way: in small, sustainably farmed batches with nothing added to artificially preserve or augment the taste. There’s no need. Our grapes are carefully sourced, so once they hit the barrels, we let them do their thing with minimal intervention. It’s not the only way to make wine, but it’s the Usual way.

No added sugar

You’re here to drink wine, not grape soda. No reason to artificially sweeten the best grapes that California has to offer.

Nothing artificial

No concentrates, no colorants, and no flavorings. We let the grapes do the work so you can feel better while drinking and after.

What people are saying

Customer Reviews

Based on 72 reviews
becky Lindemann
Loved it

Really a nice pinot ! Loved sharing it with my friends for Christmas 🎄


Love this wine! Sold out too quickly or we would have ordered more! Cannot wait to receive a notification that it is back in stock.

Jeannine Kaatz
Smooth And Delicious

This Pinot noir is smooth, tasty, rich, and everything I hoped for. When I read the description that included cherry cola and lavender, I knew this was for me!!!! I’ll be waiting patiently for the next batch!


The Reserve Pinot Noir was smooth, delightful and the perfect amount to enjoy! As soon as we tasted we went online to order more, but disappointed to find out it was sold out within days of release. With Usual it's especially fun to be able to have different wines with each course and not have to open multiple large bottles.

Michelle Reid
Really good

I get the red every month and when I saw this come up I got some. It is a bit pricey, but I really wish I got more. I have had to hide it from my husband to ensure we can have a glass every now and then. I am a fan of clean wine and you do pay a bit more for it. Next time this one comes in, I highly recommend you get some!