The Details

Region Fillmore West Vineyard, Carneros, CA

Grapes Pinot Noir

Volume 6.3 oz (187 ml)

Vintage 2020

Alcohol 13.5%

Serving Size 5 fl oz (148 ml)





Total Sugar






Reserve Pinot Noir

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Introducing Usual's 2020 Reserve Pinot Noir, our most exclusive wine yet. Sourced from a single sustainable vineyard in Carneros. Cool winds and daily fog provide the ideal place for elegant Pinot Noir. Only 400 cases made. 

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An elevated Pinot Noir

A classic blend of richness and elegance balancing bold berry flavors with notes of cola and lavender. Light yet textured in body, opening up with berry and floral notes over time (if you can wait!)


Cherry Cola


Special occasion, every occasion

Have fine wine, and drink it too. Excellent wine should be enjoyed more often, and to the last drop. Celebrate the holidays with our Reserve Pinot Noir, because it won’t last into 2022!

One single vineyard

Situated on the Sonoma side of the Carneros AVA, the Fillmore West Vineyard covers just 1 acre of the coveted Sonoma Valley. The cool winds and daily fog along with bouts of hot sunshine peeking through provide the ideal climate for Pinot Noir to ripen. We included all of the grapes from this small acre of vines, truly capturing the microclimate of the vineyard in a bottle. This Reserve is unlike anything we’ve ever made before.

0 grams of sugar, real wine

Our wines are made the natural way: in small, sustainably farmed batches with nothing added to artificially preserve, or augment the taste. There’s no need. Our grapes are carefully sourced for taste, so once they hit the barrels, we let them do their thing with minimal intervention. It’s not the only way to make wine, but it’s the Usual way.

No added sugar

You’re here to drink wine, not grape soda. No reason to artificially sweeten the best grapes that California has to offer.

No additives

Although common to add extra chemicals to ensure “freshness,” we don’t. Period. This means less additives, less hangovers, and more fun.