Wine today

There’s no reinventing, rethinking, re-etcetera-ing a perfect glass of wine. The premise is nothing new: source the tastiest grapes, treat them right, and let them shine. Then, of course, pour it in a glass. It’s not easy nor cheap, which is why so many wines today use added sulfites and sugars, and come in cans, boxes, and bags - pretty unusual.

In fact, winemakers can legally use over 76 additives in their wines… many of which are toxic, and none of which need to be disclosed on the label. The health risks associated with these chemicals include infertility, diabetes, cancer, and kidney disease.

Usualize real wine...

Excellent wine should be enjoyed more often, and to the last drop. Usual takes the same artful approach to making real wine. No additives, no sweeteners, and no stale, re-corked bottles. Yes to sustainable farms, the best grapes in California, and a fresh glass, every time.


Our promise to you is that we do not use any additives in the winemaking process. Just grapes, water, and sunshine. Usual wine means no...

added sugars

added sulfites



stale wine

Mixed pack

$8 a glass

Want to try them all? Keep your fridge stocked with whatever the mood calls for. Made in small batches and limited quantities. No additives, no sugar, more fun. 

At 6.3 oz, each bottle gives you a fresh, full glass (and candidly, a bit more). This is real wine, by the glass, as Usual.

Enjoy free shipping on orders 12 or more.

Mixed pack Mixed pack

What you get

Choose 12 or 24 bottles of sustainably farmed, minimally intervened, small-lot wine. Split equally between Brut, Red, and Rosé, so you don’t have to choose.


A crisp, easy-drinking rosé wine with notes of strawberry, rose petal, and rhubarb.

• 100% Santa Barbara County
• 13.5% ABV


A fruity and delicious red wine blend with notes of cocoa, dark cherry, and cassis.

• 100% Sonoma County
• 14% ABV


A dry and effervescent sparkling wine with notes of lemon, elderflower, and bergamot.

• 100% North Coast AVA
• 12% ABV


Word on the street

Customer Reviews

Based on 1670 reviews
Perfect Selection for Me

I used to subscribe to both Red & Rose but had to skip many months because otherwise they shipped more quickly than I consumed them. I’m delighted with Usual’s new mixed pack which also contains Brut (great for my occasional Mimosa’s). Now I just subscribe to a monthly mixed box which is perfect for me!

Excellent customer service

My package was damaged during transit and it was very quickly replaced and delivered. Love the wine too!


Have not received last shipment from Feb???


I love that each bottle is a nice full glass
The Red is great for all taste and is good to have around
The Rose is great if you want a sparkly pick me up during the day (and I would be lying if I didn’t have a glass to pull me out of the 2pm dumps)
The Brut is my all time favorite and is to die for! The looooove the mouthfeel the fine bubbles give me.


Mixed Pack