Limited Edition Intro

The perfect intro to Usual with one Red and one Rosé. Taste each of our best-selling wines and discover your new wine ritual. 

At 6.3 oz, each bottle gives you a full glass, and candidly, a bit more.

*Limit of 1 per customer.

Red+Rosé Red+Rosé

Santa Barbara Rosé

The hottest rosé of 2019 is here. Devised for beach days, snow days, and everyday in between.

Tastes like summer with notes of strawberry, rose petal, and rhubarb. Enjoy chilled, sans shoes, for best results.

Sonoma Red Blend

A bright, satisfying blend of Sonoma's best known grapes, Zinfandel and Cabernet Sauvignon.

Tastes like bing cherries, dark chocolate, and fresh violets. Fans describe it as the perfect balance of fruit, age, and oak.


Over 1,000 5 Star Reviews

Based on 1646 reviews
Love this wine!

This is a clean, crisp rose. Very refreshing on a warm summer day. The bottles are just the right size for the perfect “glass” of wine!


Love this wine !!!

Best Rose I’ve Had!

I’m not a big Rose fan and bought this for my daughter and DIL. However, I kept one bottle to try, and I really liked I need some for myself!

Individual Rose

Absolutely love the one serving! Perfect for weekday evenings! Hope you offer that size all year not just summer.

Handy 🍷

Comes in a nice size for my friends and me! It's very tasty and has a nice aroma!

The Heavenly Rose’

I have to say this is the best rose wine I have ever had in my life. I’ve been to Napa, wineries all over... I love CakeBread wine. I got cancer a couple years ago, I had to stay away from sugar. A friend told me about this wine, I ordered some I was amazed at how good it is. I wish I could afford to buy it all the time. The bottles are so cute. Great for traveling when you don’t want to open up a whole bottle and waste it. Plus I save the bottles and reuse them to start my garden with starters... every time somebody comes over they say where did you get those cute little bottles. I probably have six of my friends now that order from you !!!
Honestly order some today you won’t be disappointed I promise !!!!


OBSESSED. best rosé I’ve had, hands down.


Nice rose

Great! Love the packaging

I have a great shot of it I put on my Instagram on 4th of July! I can send to the if you want me to.


The wine is decent, but overpriced. You are probably paying more for the packaging and the influencer sponsorships.

Usual Rose "Powerhouse"

This Rose is simply a powerhouse of vibrant yet delicate flavors. Impressively dry, fresh and thirst quenching, the perfect calling for a sultry summer evening.
If your glass becomes a bit warm, add a few edible flower infused ice cubes.
I am lucky enough to enjoy USUAL ROSE, east coast sea side, thanks to the speedy mail service delivery!


Flavor wasn’t what I’d expected but love the packaging etc.

Fun bottles and tastes great

Looks and tastes great!


Wish bottles were recyclable.



Usual Rose'

It was wonderful! I did like the small bottles, but would like to purchase full size bottles. Hopefully, that will happen soon and be less expensive. Again, I loved it!

Usual Rose

This is a great wine. I ordered it for our lake house. Love the little single size bottles. I already ordered a second case.


Such a fun presentation and delicious rose for the summer! Several comments mention size - a case works out to be $8/bottle and is the equivalent of a large glass :)

Yummy Wine

I served this wine at our 4th July cookout! was a hit and everyone enjoyed both Red & Rose.


I love everything about it! Taste, presentation, size!


This is a good rosé from California, not as good as most from Cotês de Provence but a nice change.

Great Rose!

Saw a newsfeed rating this wine as one of the best of summer so decided to give it a try. It is fantastic. Taste leans towards dry side, less fruity, which is exactly what I prefer. The individual bottles are great for parties and everyone who tried it has loved it

Very good

Everyone loved them

Tasty Rosés

Wine was refreshing. Definitely better cool, but still good at room temp. Approved by our daughter-in-law who I thought drank only reds! A nice treat. I will order more in the fall/winter when it doesn’t arrive at 112 degrees in AZ. Going to use the bottles for salad dressings and flower vases!