Have fine wine and drink it too. A large glass of real wine, by the bottle.

Starter Pack

The best way to experience Usual for the first time. Get 6 bottles containing Red, Brut & Rose along with Free Shipping (a $10 value) and a $20 credit towards your next order. At 6.3 oz, each bottle gives you a fresh, full glass (and candidly, a bit more).

Introducing Pinot Gris

New for the season, meet Usual's first white wine, a Limited Edition Pinot Gris. Fresh out of the barrel - this is our take on the quintessential refreshing Pinot Gris. A crisp, clean and satisfying white with all the nuance of ripened fruit and none of the sugar.

Drink real wine

Our wines are made the natural way: in small, sustainably farmed batches with nothing added to artificially preserve or augment the taste. There’s no need. Our grapes are carefully sourced for taste, so once they hit the barrels, we let them do their thing with minimal intervention. It’s not the only way to make wine, but it’s the Usual way.

Stock up on real wine, by the glass.

Thanks, sunshine

We curate sustainably farmed grape varieties from different regions to show off all the delicious nuances California’s microclimates have to offer - warm and coastal for the Rosé, and cool, misty mountains for the Red. The premise is nothing new: source the tastiest grapes, treat them right, and let them shine.

Size does matter

Wine great enough to drink every day needs a perfect by-the-glass bottle. At 6.3 oz, each bottle gives you a fresh, full glass (and candidly, a bit more). The wine itself is seasonably made in small batches, not in vats mixed with sugar and chemicals. You know what they say about good things...